An Economics graduate from Loyola Chennai, Madhukar Kamath studied Management at XLRI Jamshedpur. He has over four decades of experience in Advertising and Marketing Services and has spent close to twenty-five years in erstwhile Mudra, now DDB Mudra Group. Under his leadership, Mudra transformed itself from an Advertising Agency into one of India’s leading Integrated Marketing Communications Groups. In 2011, Madhukar helped Omnicom in acquiring of the Mudra Group and its integration into DDB Worldwide Network. As the Group CEO & MD, for 14 years, he led the group’s aggressive growth agenda – organically and through strategic partnerships/acquisitions. In 2013, Interbrand, the world’s leading brand consultancy also appointed him as Chairman, Interbrand India. He has actively participated in and led several industry bodies. He has served as the President of the AAAI (Advertising Agencies Association of India) and Chairman of ASCI (The Advertising Standards Council of India). He was also the Chairman of AdAsia 2011, India’s largest Marketing Congress, which was held in New Delhi. Currently, he is on the Board of ABC (The Audit Bureau of Circulations) and Music Broadcast India Ltd. (Radio City). He has also served as the Chairman of the Mudra Foundation and the Governing Council of MICA, India’s foremost Business School for Strategic Marketing and Communications Management. Currently, he serves as Chairman Emeritus, DDB Mudra Group and Chairman-Multiplier Mudra. In 2013, he was appointed as an Executive Board member of Plan India.